McDonald's Print, Outdoor Balloons by TBWA\ Zurich

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Industry Fast food
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market Switzerland
Agency TBWA\ Zurich
Creative Director Bruce Roberts, Manuel Wenzel
Art Director Michel Kissling, Gaston Filippo, Davy Renaud
Released December 2017


Lions Communication 2018
Outdoor Lions Posters > Retail Bronze Lion Campaign

Credits & Description

Category: Food
Media: Outdoor
Brand: McDonald's
Agency: TBWA
Geo: Switzerland
Advertising Agency: TBWA, Switzerland
Creative Directors: Bruce Roberts, Manuel Wenzel
Art Directors: Michel Kissling, Gaston Filippo, Davy Renaud
Photographer: Niklas Alm
Retouching: Sofia Cederström

TBWA\ZURICH Zurich, Switzerland Entrant Company
TBWA\ZURICH Zurich, Switzerland Idea Creation
Manuel Wenzel TBWA\Switzerland AG Creative Direction
Bruce Roberts TBWA\Switzerland AG Creative Direction
Michel Kissling TBWA\Switzerland AG Art Direction
Gaston Filippo TBWA\Switzerland AG Art Direction
Davy Renaud TBWA\Switzerland AG Art Direction
Danijel Sljivo TBWA\Switzerland AG Group Account Direction
Simone Sommer TBWA\Switzerland AG Account Management
Aglaë Strachwitz McDonald's Restaurants Suisse Sàrl Client
Sébastien Dubey McDonald's Restaurants Suisse Sàrl Client
Niklas Alm Visualeyes International Photographer
Sofia Cederström ZOO people Retoucher
Published: December 2017
The unusual advertising campaign for McDonald's.

Entry Summary
At McDonald’s kids find happiness. Especially with the Happy Meal, that not only delivers delicious food, but also fun toys. This, together with the instore playgrounds at the restaurants made the Happy Meal a true part of the lives of a million kids. This we communicate by literally making the Happy Meal box a part of what has been fun for kids. And address kids and parents at the same time with this very visual and intuitive execution that delivers fun just by watching it.