Peek by Gorgeous Enterprises, Leo Burnett London for McDonald's

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Industry Fast food
Media Print, Magazine & Newspaper
Market United Kingdom
Agency Gorgeous Enterprises
Agency Leo Burnett London
Director Vince Squibb @ Gorgeous
Executive Creative Director Justin Tindall
Copywriter Guy Moore, Tony Malcolm
Released March 2013

Credits & Description

McDonald's launches new campaign for its Happy Meals via Leo Burnett, London.
The work is supported by a national press campaign, with press executions staying in line with the TV edit and leading with the headline 'What is it with kids & boxes?'
Category: Restaurants & fast food
Client: McDonald's
Agency: Leo Burnett London
Production: Gorgeous Enterprises, London
Country: United Kingdom
Director: Vince Squibb
Executive Creative Director: Justin Tindall
Art Director: Guy Moore and Tony Malcolm
Copywriter: Tony Malcolm and Guy Moore
Production company: Gorgeous
Agency Producer: Bruce Macrae
Print photographer was Richard Robinson