McDonald's Print Island by TBWA Lisbon

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Island

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Industry Ice cream & Cold desserts, Fast food
Media Print, Magazine & Newspaper
Market Portugal
Agency TBWA Lisbon
Creative Director Gezo Marques, Marco Pacheco, Rui Silva
Art Director Julliano Bertoldi
Copywriter Nuno Gaspar
Released July 2018

Credits & Description

Category: Food
Media: Outdoor
Brand: McDonald's
Agency: TBWA
Geo: Portugal
Advertising Agency: TBWA Lisbon, Portugal
Creative Directors: Rui Silva, Marco Pacheco, Gezo Marques
Art Director: Julliano Bertoldi
Copywriter: Nuno Gaspar
Photographer: Nuno Correia
Creative Retouch: White Lab
Board Account Director: Joana Heitor
Account Executive: Dina Camacho
Strategic Planning Director: Filipa Soares
Marketing / Communications Director: Inês Lima
Marketing Manager: Sergio Leal
Brand Category Managers: Luís Catarino, Margarida Vieira
Product Manager: Rita Costa
Published: July 2018
Synopsis:
A desert island, a pool or a water slide? Having a McDonald's ice cream is like tasting a little bit of summer.
A little taste of summer