McDonald's Print McDonald's: LAPKIN by Arnold Worldwide Boston

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McDonald's: LAPKIN

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Industry Restaurants, Pubs & Bars, Fast food
Media Print, Magazine & Newspaper
Market United States
Agency Arnold Worldwide Boston
Creative Director Mary Rich, Roger Baldacci, Chris Edwards
Art Director Emi Morita
Copywriter Ben Salsky
Photographer Emilina Bishop
Released October 2009

Credits & Description

Category: Restaurants & Fast Food Outlets
Advertiser: McDONALD'S
Product/Service: ANGUS BURGER
Creative Director: Roger Baldacci/Chris Edwards/Mary Rich
Copywriter: Ben Salsky
Art Director: Emi Morita
Account Manager: Gary Steele
Photographer: Emilina Bishop
Other Credits: Production Manager: Wendy Donnelly
Type Of Ad: Newspaper
Date of First Appearance: Oct 1 2009 12:00AM
Entrant Company: ARNOLD WORLDWIDE, Boston, USA

English Translation of Main Headlines
A full-page center spread for the McDonald’s 1/3 pound Angus burger. The ad was created to run specifically in the Metro, a free newspaper handed out to commuters at subway stations.