McDonald's Print McCafe by Cossette Montreal

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McCafe

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Industry Fast food
Media Print, Magazine & Newspaper
Market Canada
Agency Cossette Montreal
Creative Director Barbara Jacques, Patrick Michaud, Anne-Claude Chénier
Copywriter Alexandre Jutras
Released July 2018

Credits & Description

Advertised brand: McDonald’s
Advertising Agency: Cossette, Montreal, Canada
Creative Director: Anne-Claude Chénier, Barbara Jacques, Patrick Michaud
Art Director: Alexandre Jutras
Copywriter: Patrick Michaud
Photographer: René Lachapelle
Retoucher: René Lachapelle
Published: July 2018
Synopsis:
In Quebec, July 1 is Moving Day. We decided to celebrate the event by creating visuals that recalled symbols associated with the occasion.
We decided to use colored boxes to represent popular menu items. At the same time, we reminded Quebecers that McDonald’s and moving are a perfect match.
Print advertisement created by Cossette, Canada for McDonald's, within the category: Food.