McDonald's Print The Blubbering Wreck by Leo Burnett London

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The Blubbering Wreck

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Industry Fast food
Media Print, Magazine & Newspaper
Market United Kingdom
Agency Leo Burnett London
Executive Creative Director Justin Tindall
Creative Director Adam Tucker
Copywriter Mark Franklin, Rob Tenconi
Producer Simon Keyworth
Account Supervisor Stephen Attree, Angus Maclay
Released June 2012

Awards

Epica Awards 2012
Poster/Outdoor Food Gold

Credits & Description

Advertiser: McDONALD’S
Agency: LEO BURNETT LONDON
Category: Corporate Image
Advertising campaign: THE BLUBBERING WRECK
Creative Director: Adam Tucker
Planner: Kit Patrick
Art Director: Mark Franklin
Copywriter: Mark Franklin
Account Manager: Rob Cooling
Planner: Tom Roach
Executive Creative Director: Justin Tindall
Account Supervisor: Angus Maclay
Account Manager: Emily Somers
Art Buyer: Leah Mitchell
Art Director: Rob Tenconi
Copywriter: Rob Tenconi
Producer: Simon Keyworth
Account Supervisor: Stephen Attree

Advertising Format
Billboard

Dimensions
48 Sheet

Site Location
Kings Cross and the Olympic Park. These packages included supersized display formats built on the station buildings themselves & a host of digital display screens. Also includes the interactive McDonald’s screens at Piccadilly Circus & four other high-impact sites in major UK cities