McDonald's Print The Flag-Waving Piggy-Backer by Leo Burnett London

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The Flag-Waving Piggy-Backer

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Industry Fast food
Media Print, Magazine & Newspaper
Market United Kingdom
Agency Leo Burnett London
Executive Creative Director Justin Tindall
Creative Director Adam Tucker
Copywriter Mark Franklin, Rob Tenconi
Producer Simon Keyworth
Account Supervisor Stephen Attree, Angus Maclay
Released June 2012


Epica Awards 2012
Poster/Outdoor Food Gold

Credits & Description

Advertiser: McDONALD’S
Category: Corporate Image
Advertising campaign: THE FLAG WAVING PIGGY BACKER
Creative Director: Adam Tucker
Planner: Kit Patrick
Art Buyer: Leah Mitchell
Account Manager: Rob Cooling
Planner: Tom Roach
Art Director: Rob Tenconi
Copywriter: Rob Tenconi
Account Supervisor: Angus Maclay
Account Manager: Emily Somers
Account Supervisor: Stephen Attree
Executive Creative Director: Justin Tindall
Art Director: Mark Franklin
Copywriter: Mark Franklin
Producer: Simon Keyworth

48 Sheet

Advertising Format

Site Location
Kings Cross and the Olympic Park. These packages included supersized display formats built on the station buildings themselves & a host of digital display screens. Also includes the interactive McDonald’s screens at Piccadilly Circus & four other high-impact sites in major UK cities