The Nervy Peeker by Leo Burnett London for McDonald's

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The Nervy Peeker

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Industry Fast food
Media Print, Magazine & Newspaper
Market United Kingdom
Agency Leo Burnett London
Executive Creative Director Justin Tindall
Creative Director Adam Tucker
Copywriter Mark Franklin, Rob Tenconi
Producer Simon Keyworth
Account Supervisor Stephen Attree, Angus Maclay
Released June 2012

Awards

Epica Awards 2012
Poster/Outdoor Food Gold

Credits & Description

Advertiser: McDONALD’S
Agency: LEO BURNETT LONDON
Category: Corporate Image
Advertising campaign: THE NERVY PEEKER
Executive Creative Director: Justin Tindall
Planner: Kit Patrick
Art Director: Mark Franklin
Copywriter: Mark Franklin
Producer: Simon Keyworth
Account Supervisor: Stephen Attree
Creative Director: Adam Tucker
Art Buyer: Leah Mitchell
Account Supervisor: Angus Maclay
Art Director: Rob Tenconi
Copywriter: Rob Tenconi
Account Manager: Emily Somers
Account Manager: Rob Cooling
Planner: Tom Roach

Advertising Format
Billboard

Site Location
Kings Cross and the Olympic Park. These packages included supersized display formats built on the station buildings themselves & a host of digital display screens. Also includes the interactive McDonald’s screens at Piccadilly Circus & four other high-impact sites in major UK cities

Dimensions
48 Sheet