McDonald's Print Tan Lines by DDB Sydney

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Tan Lines

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Industry Fast food
Media Print, Magazine & Newspaper
Market Australia
Agency DDB Sydney
Chief Creative Officer Ben Welsh
Executive Creative Director Tara Ford
Creative Director Sian Binder
Art Director Anna Paine
Copywriter Guilherme Machado, Carolina Pinheiro
Released June 2018

Credits & Description

Media: Press
Category: Restaurants & fast food
Agency: DDB
Country: Australia
Chief Creative Officer: Ben Welsh
Executive Creative Director: Tara Ford
Creative Director: Sian Binder
Art Director: Anna Paine
Copywriter: Guilherme Machado
Copywriter: Carolina Pinheiro
An almost unbranded ad, which at first seems to be just a pair of suntanned feet... until you look more closely. Macca's shows it is at the heart of Aussie Summers by going 'Full Summer' and shining a light on this little quirk of the Summer season.