McDonald's Print World Cup, 2 by DPZ Sao Paulo

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World Cup, 2

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Industry Sports Teams & Events, Fast food
Media Print, Magazine & Newspaper
Market Brazil
Agency DPZ Sao Paulo
Chief Creative Officer Rafael Urenha
Executive Creative Director Carlos Schleder, Sergio Mugnaini
Creative Director Daniel Motta
Creative Tiago Zanatta, Daniel Mattos, Daniel Motta
Released April 2018

Credits & Description

Media: Print
Category: Restaurants & fast food
Client: Arcos Dorados Comércio de Alimentos Ltda
Agency: DPZ&T
Country: Brazil
Chief Creative Officer: Rafael Urenha
Executive Creative Director: Sergio Mugnaini
Executive Creative Director: Carlos Schleder
Creative Director: Daniel Motta
Creative: Daniel Motta
Creative: Daniel Mattos
Creative: Tiago Zanatta
Account team: Daniel Jotta
Account Team: Daniel Jotta, Mariana Magalhaes, Bruna Rocha, Fernanda Moraes, Fabiana Sanches
Media: Paulo Ilha, Rodrigo Tamer, Renato Mendonça, Guilherme Pereira
Planning: Fernando Diniz, Chris Toledo, Juliana Nobre
Approval Client: Roberto Gnypek, João Branco, Ana Flávia Simões
Graphic Production Direction: Marcos Moura
Art Buyer: Andrea Soeiro
Graphic Production: Marcos Moura, Cristiane Pacheco, Cristiano Arashiro
Image Treatment: Marcelo Lino, Cesar Bonfim, Marcelo dos Reis
Illustration: Tiago Zanatta, Olho Bala
Published: April 2018
Synopsis:
Official Restaurant of the 2018 FIFA World Cup Russia, McDonald's presents 4 posters for the biggest soccer tournament on the planet. The creation is of the Brazilian agency DPZ&T. The posters will be in bus shelters, street clocks, restaurants and TV spots.
The posters illustrations were created by Tiago Zanatta, DPZ&T’s Art Director, and Estúdio Olho Bala (Olha Bala Studio).