Meccano: Dog by Y&R Paris for Meccano

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Meccano: Dog

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Industry Toys
Media Print, Magazine & Newspaper
Market France
Agency Y&R Paris
Copywriter Pierre Philippe Sardon
Photographer Achim Lippoth, Bransch.net
Released July 2012

Awards

Cannes Lions 2013
Press Lions Product & Service; Entertainment & Leisure Silver
Outdoor Lions Billboards & Street Furniture; Entertainment & Leisure Bronze

Credits & Description

Media: Print
Geo: France
Category: Games & Toys
Agency: Y&R
Brand: Meccano
If you can’t have it, build it.
Advertising agency: Y&R, Paris, France
Creative Directors: Jorge Carreno, Robin de Lestrade
Art director: Emmanuel Courteau
Copywriter: Pierre – Philippe Sardon
Account managers: Xavier Real Del Sarte, Clarisse Duchemin, Nicolas Favier, Delphine Cotellon
Planner: Céline Mazza
Photographer: Achim Lippoth / Bransch
Art Buyer: Claire Nicaise-Schindler
Model maker: Charlie Leborgne
3D Artist: Elizabeth Sillard / Lamanufacture Paris
Digital retoucher: MK Studios
Published: June 2012