Medal Paints: SEX TOY by Lowe Johannesburg for Medal Paints

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Industry Household maintenance & pet products, Paints, Paint Brushes, Adhesives
Media Print, Magazine & Newspaper
Market South Africa
Agency Lowe Johannesburg
Executive Creative Director Rui Alves
Copywriter Eoin Welsh
Account Supervisor Sylvia Swart
Illustrator Christopher Charoux
Released October 2009

Credits & Description

Category: Household: Other
Advertiser: MEDAL PAINTS
Product/Service: PAINT
Agency: LOWE BULL
Executive Creative Director: Rui Alves
Creative Director: Eoin Welsh
Copywriter: Eoin Welsh
Art Director: Christopher Charoux
Account Manager: Xavier Marot
Account Supervisor: Sylvia Swart
Illustrator: Christopher Charoux
Type Of Ad: Newspaper
Date of First Appearance: Oct 4 2009 12:00AM
Entrant Company: LOWE BULL, Johannesburg, SOUTH AFRICA

English Translation of Main Headlines
Each of these print ads showed how the colour of an object can determine precisely what it is. This was done to highlight the Medal Paints brand positioning – “The right colour matters”. This was done to highlight the Medal Paints brand positioning – “The right colour matters”.

The Print Ad titled Medal Paints: SEX TOY was done by Lowe Johannesburg advertising agency for Medal Paints in South Africa. It was released in Oct 2009.