Mental Health Foundation of Nova Scotia Print BBQ by Arrivals + Departures

BBQ

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Industry Public Safety, Health & Hygiene
Media Print, Magazine & Newspaper
Market Canada
Agency Arrivals + Departures
Creative Director Shawn King
Art Director Jeff Simpson
Copywriter David Sullivan
Released February 2018

Credits & Description

Category: Public Interest, NGO
Media: Print
Brand: Mental Health Foundation
Agency: Arrivals + Departures
Geo: Canada
Advertising Agency: Arrivals + Departures, Nova Scotia, Canada
Creative Director: Shawn King
Art Director: Jeff Simpson
Copywriter: David Sullivan
Account Director: Jennifer Sutherland
Photographer: James Ingram / Jive Photographic
Post Production: Featherwax
Hair / Make Up: Nadine Beed, Travis Roma
Published: February 2018
Synopsis:
PTSD isn't just born on a battlefield, it can come from any trauma that an individual may experience in life. This campaign highlights that idea by using everyday people made to look like green army men in a hope to get people talking about the issue and raise awareness around mental health and those living with PTSD.
PTSD isn't always born on a battlefield.