Mentos Print BEATBOX by BBH London

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Industry Chewing-Gum
Media Print, Magazine & Newspaper
Market United Kingdom
Agency BBH London
Creative Brad Woolf, Dan Bailey
Producer Sarah Barclay, Sam Robinson
Released August 2009

Credits & Description

Category: Foods and Drinks
Product/Service: MENTOS
Agency: BBH
Date of First Appearance: Aug 16 2009 12:00AM
Entrant Company: BBH, London, UNITED KINGDOM
Entry URL:
Creative Directors: Rik Brown / Jon Fox (BBH)
Creative: Dan Bailey (BBH)
Creative: Brad Woolf (BBH)
Business Director: Richard Lawson (BBH)
Account Manager: Tom Woodhead (BBH)
Producer: Sarah Barclay (BBH)
Producer: Sam Robinson (BBH)
Production Company: (B-Reel)

English Synopsis
The aim of our project was to demonstrate online that Mentos Aqua Kiss can revitalise dry mouths. The objective was to get European teenagers to engage with the brand in an entertaining way that would reinforce the refreshing power of Mentos.