Works » Mentos

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Industry Chewing-Gum
Media Print, Magazine & Newspaper
Market Brazil
Agency Neogama BBH Sao Paulo
Creative Director Márcio Ribas E Wilson Mateos, Márcio Ribas E Wilson Mateo
Art Director Thiago Cruz E Pedro Hefs
Executive Creative Director Alexandre Gama
Account Supervisor Valeria Barbosa
Copywriter Raphael Quatrocci
Illustrator Fernando Dias De Souza
Released July 2010

Credits & Description

Title of Ad: “Selfishness”
Company Name NEOGAMA/BBH
Product or Service: MENTOS
Advertiser/Client: PERFETTI VAN MELLE
Chief Creative Officer: Alexandre Gama
Executive Creative Director: Alexandre Gama
Creative Director: Márcio Ribas and Wilson Mateos
Art Director: Thiago Cruz
Copywriter: Raphael Quatrocci
Illustrator :Fernando Dias De Souza
Art Buyer: Mariah Bayeux, Janaína Lacerda and Rubens Gomes
Account Supervisor: Valéria Barbosa
Account Manager: Mariana Magalhães and Filipe Albuquerque
Planner: Eduardo Lorenzi and Diana Junqueira
Advertiser's Supervisor: Marco Seregni and Joana Oliveira
Other Credits: Kiyoshi Takahashi, Vinícius Busico and Eduardo Oliveira

The Print Ad titled Fired was done by Neogama BBH Sao Paulo advertising agency for Mentos in Brazil. It was released in Jul 2010.