Fired by Neogama for Mentos

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Fired

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Industry Chewing-Gum
Media Print, Magazine & Newspaper
Market Brazil
Agency Neogama
Executive Creative Director Alexandre Gama
Creative Director Marcio Ribas, Wilson Mateos, Wilson Mateo
Art Director Thiago Cruz E Pedro Hefs
Copywriter Raphael Quatrocci
Account Supervisor Valeria Barbosa
Illustrator Fernando Dias De Souza
Released July 2010

Credits & Description

Title of Ad: “Selfishness”
Company Name NEOGAMA/BBH
Product or Service: MENTOS
Advertiser/Client: PERFETTI VAN MELLE
Chief Creative Officer: Alexandre Gama
Executive Creative Director: Alexandre Gama
Creative Director: Márcio Ribas and Wilson Mateos
Art Director: Thiago Cruz
Copywriter: Raphael Quatrocci
Illustrator :Fernando Dias De Souza
Art Buyer: Mariah Bayeux, Janaína Lacerda and Rubens Gomes
Account Supervisor: Valéria Barbosa
Account Manager: Mariana Magalhães and Filipe Albuquerque
Planner: Eduardo Lorenzi and Diana Junqueira
Advertiser's Supervisor: Marco Seregni and Joana Oliveira
Other Credits: Kiyoshi Takahashi, Vinícius Busico and Eduardo Oliveira