Grocery Parking Lot by J. Walter Thompson Jakarta Indonesia for Mentos

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Grocery Parking Lot

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Industry Chewing-Gum
Media Print, Magazine & Newspaper
Market Indonesia
Agency J. Walter Thompson Jakarta Indonesia
Executive Creative Director Leonard Surya Wiguna
Creative Director Design - Erwin Santoso
Art Director Lila Talitha, Jonathan Nata
Copywriter Lila Talitha
Released October 2015

Awards

Asia Pacific Advertising Festival (AdFest) 2016
Press Lotus Confectionery & Snacks Bronze

Credits & Description

Client PT. Perfetti Van Melle
Product Mentos Pure Fresh
Category Candies and Snacks
Brand: Mentos
Advertiser: Pt. Perveti Van Melle Indonesia
Agency: J. Walter Thompson, Jakarta
Chief Creative Officer: Ivan Hadywibowo
Executive Creative Director: Leonard Wiguna
Creative Director: Erwin Santoso
Copywriter: Jonathan Nata/Lila Talitha
Art Director: Jonathan Nata/Lila Talitha
Account Manager: Niken Angganawati
Account Executive: Nur Indah
Strategic Planning Director: Daniel Siswandi
Strategic Planning Manager: Sandila Ekaputri
Agency Producer: Yutha Oktavina/Budi Mulianto/Maya Sarie
Print Production Company: Studio 47, Jakarta
Photographer 2: Glenn Prasetya
Retoucher 2: Surya P. Nugroho
Print Producer: James Yohan
English Context Explanation: Mentos Pure Fresh Is A Chewing Gum That Offers Long Lasting Freshness. It Is Not Only Makes Our Smile Prettier And Our Breath Fresher, But Also Helps Us To Create An Endless Conversation With Anybody, Anytime, Anywhere. With Mentos Pure Fresh You Will Create A Sticky Conversations.