Mentos Print Speech Bubble, Cheese by BBH Shanghai

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Speech Bubble, Cheese

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Industry Chewing-Gum
Media Print, Magazine & Newspaper
Market China
Agency BBH Shanghai
Executive Creative Director Johnny Tan
Creative Director Yinbo Ma
Art Director Zizi Shi
Copywriter Michelle Wu
Photographer Jeremy Wong
Typographer Haoxi Lv
Illustrator Haoxi Lv
Released March 2013

Credits & Description

Media: Print
Category: Confectionery & Snacks
Agency: BBH
Brand: Mentos
Geo: Asia, China
Don't let bad breath do the talking. Mentos pure fresh chewing gum.
The mentos pure fresh "speech bubble" is a tactical after meal campaign that aims to remind people to purify their mouths after eating. The campaign ran in strategic locations such as restaurant tray liners, table standies, elevator and posters near restaurants.
Advertising Agency: BBH, Shanghai, China
Creative Directors: Ma Yinbo, Carol Ong
Art Directors: Lv Haoxi, Shi Zizi
Copywriter: Michelle Wu
Illustrator: Lv Haoxi
Photographer: Jeremy Wong
Producers: Lin Yilin, Ken Wang
Account Managemers: Joanne Liu, Cecaa Tian
Deputy Head Of Planning: Mylene One
Retoucher: Di Solution
Published: April 2013