Mercado Magazine: China-India Flag by J. Walter Thompson Buenos Aires for Mercado

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Mercado Magazine: China-India Flag

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Industry Magazines
Media Print, Magazine & Newspaper
Market Argentina
Agency J. Walter Thompson Buenos Aires
Creative Director Ariel Abadi, Joaquín Ares
Art Director Fernando Zagales
Copywriter Juan Mesz
Producer Fabian Catanese
Account Supervisor Carlos Nesci
Released May 2012

Awards

Cannes Lions 2012
Press Lions Illustration Gold
Outdoor Lions Publications & Media Silver
Press Lions Publications & Media Silver

Credits & Description

Media: Print
Geo: Argentina
Category: Media
Agency: JWT
Brand: Mercado Magazine
The top weapon importer is now another country.
The world is a hard place to understand.
Mercado Magazine is a magazine that analyses political and economic information and helps people understand the reasons and consequences of the events that take place on our planet, and how these affect the business world. Under the concept of: “The world is a hard place to understand”, the campaign emerges from a universal truth and as from its executions, bases itself on current market issues.
Advertising Agency: JWT, Buenos Aires, Argentina
Chief Creative Officers: Gonzalo Vecino, Pablo Alvarez Travieso
Executive Creative Directors: Gonzalo Vecino, Pablo Alvarez Travieso
Creative Director: Ariel Abadi
Art Director: Fernando Zagales
Copywriter: Juan Mesz
Account Supervisor: Carlos Nesci
Account Manager: Eliana Garcia
Producer: Fabián Catanese
Ilustrator: Estilo 3D