Mercedes-Benz Print Tree of Life by Proximity Germany

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Tree of Life

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Industry Automotive products, services and accessories
Media Print, Magazine & Newspaper
Market Germany
Agency Proximity Germany
Client Service Director Massimiliano Sacchetti, Sebastian Schlosser
Released April 2012


One Show 2013
One Show Newspaper / Full Page or Spread - Single Merit

Credits & Description

Agency (city): BBDO Proximity Berlin GmbH
Art Director(s): Daniel Haschtmann
Graphic Design: Anne Herrmann
Creative / Managing Directors: David Mously, Jan Harbeck
Chief Creative Officer: Wolfgang Schneider (BBDO Germany GmbH)
Managing Director: Dirk Spakowski
Client Service Director: Sebastian Schlosser; Massimiliano Sacchetti (BBDO Italia)
Account Manager: Joris Jonker
Account Executive: Ann-Cathrin von Rechenberg, Nigel Gaehwiler (BBDO Worldwide)
Agency Producer: Markus Kuhn
Art Buying: Lynn Sutliff
Short explanation
The "Collison Prevention Assist" detects obstacle on the road, in order that they can be avoided in time. So that nothing gets in the way of a long and happy life.