Fat by Ogilvy & Mather Bogota for Mercedes-Benz

Fat

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Industry Cars
Media Print, Magazine & Newspaper
Market Colombia
Agency Ogilvy & Mather Bogota
Creative John Raúl Forero Juan José Posada
Illustrator Sebastián Bautista
Released February 2013

Awards

Cannes Lions 2013
Outdoor Lions Billboards & Street Furniture; Cars & Automotive Services Bronze

Credits & Description

Media: Print
Category: Automotive
Agency: Ogilvy
Brand: Mercedes
Geo: Americas, Colombia
Automatic safe distance. Distronic Plus.
A driving safety system that helps drivers to keep an automatic safe distance from other cars, or even stop the Mercedes Benz in order to avoid an accident.
Advertising Agency: Ogilvy & Mather, Bogotá, Colombia
Creative: John Raúl Forero
General Creative Director: Juan Pablo Alvarez
Creative Directors: Julián Gutiérrez, Andrés Astorquiza
Art Directors: Juan Pachón, Esteban Márquez, Andrés Astorquiza, Juanita Delvasto
Copywriters: Julián Gutiérrez, Juan Cárdenas
Illustrator: Sebastián Bautista
Retouch: Salamágica Chile
Published: December 2012