FRIEND by El Laboratorio for Mercedes-Benz

FRIEND

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Industry Cars
Media Print, Magazine & Newspaper
Market Spain
Agency El Laboratorio
Executive Creative Director Manuel Cavanilles
Creative Director Carla Romeu, Jesús Lada
Account Supervisor Ana Conde, Clara Hernangómez
Released February 2011

Credits & Description

Category: Corporate Image
Advertiser: DAIMLER
Product/Service: MERCEDES-BENZ
Agency: EL LABORATORIO
Type Of Ad: Newspaper
Date of First Appearance: Mar 1 2011
Entrant Company: EL LABORATORIO, Madrid, SPAIN
Chief Creative Officer: Carlos Holemans
Executive Creative Director: Manuel Cavanilles
Creative Director: Carla Romeu/Jesús Lada
Account Supervisor: Ana Conde/Clara Hernangómez
Account Manager: Santiago Martínez
Other Credits: General Director: Rafael Silvela

English Translation of Main Headlines
Infoxication. We’re intoxicated with information. For any decision, we have thousands of options. Which creates millions of doubts. Things have changed drastically; you no longer only have five friends. Social networks have multiplied your friends 100-fold. Luckily there are still some decisions that make themselves. Mercedes-Benz.