NIGHTVIEW by Scholz & Volkmer Gmbh Wiesbaden for Mercedes-Benz

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NIGHTVIEW

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Industry Cars
Media Print, Magazine & Newspaper
Market Germany
Agency Scholz & Volkmer Gmbh Wiesbaden
Released December 2009

Credits & Description

Category: Best Copywriting
Advertiser: DAIMLER
Product/Service: MERCEDES-BENZ
Agency: SCHOLZ & VOLKMER
Date of First Appearance: Dec 21 2009 12:00AM
Entrant Company: SCHOLZ & VOLKMER, Wiesbaden, GERMANY
Entry URL: http://www.awardeinreichung.de/projects/mercedes/nachtsicht/en/
Executive Creative Direction: Christian Daul (Scholz & Volkmer)
Creative Direction: Nicole Holzenkamp (Scholz & Volkmer)
Copywriting, Concept / Information Architect: Tim Sobczak (Scholz & Volkmer)
Project Management: Donika Lilova (Scholz & Volkmer)
Backend Programming: Dennis Schwertel (Scholz & Volkmer)

English Synopsis
Just because you don't see it, doesn't mean it's not there. This simple text mail demonstrates how Mercedes-Benz Night View Assist works: Read the little story about a night drive and then activate the assistant by simply highlighting the text, pressing STRG+A. You can now read between the lines to get the whole picture. The outcome of the story changes - just like it would have using Night View Assist. JUDGES: This email is in the Email Entries folder as well in its original context. Carolina