SALT by El Laboratorio for Mercedes-Benz

SALT

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Industry Cars
Media Print, Magazine & Newspaper
Market Spain
Agency El Laboratorio
Executive Creative Director Manuel Cavanilles
Creative Director Carla Romeu, Jesús Lada
Account Supervisor Ana Conde, Clara Hernangómez
Released February 2011

Credits & Description

Category: Corporate Image
Advertiser: DAIMLER
Product/Service: MERCEDES-BENZ
Agency: EL LABORATORIO
Type Of Ad: Newspaper
Date of First Appearance: Mar 10 2011
Entrant Company: EL LABORATORIO, Madrid, SPAIN
Chief Creative Officer: Carlos Holemans
Executive Creative Director: Manuel Cavanilles
Creative Director: Carla Romeu/Jesús Lada
Account Supervisor: Ana Conde/Clara Hernangómez
Account Manager: Santiago Martínez
Other Credits: General Director: Rafael Silvela

English Translation of Main Headlines
Infoxication. We’re intoxicated with information. For any decision, we have thousands of options. Which creates millions of doubts. Even when choosing something as basic as salt, now we have salt from every corner of the Earth. With different colours and flavours. Luckily there are still some decisions that make themselves. Mercedes-Benz.