SPORTS CAR FROM STUTTGART by Elephant Seven Hamburg, Pixelpark Berlin for Mercedes-Benz

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SPORTS CAR FROM STUTTGART

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Industry Cars
Media Print, Magazine & Newspaper
Market Germany
Agency Elephant Seven Hamburg
Creative Director Kai Becker
Art Director Oliver Baus
Agency Pixelpark Berlin
Released March 2010

Credits & Description

Category: Automotive Products & Services
Advertiser: MERCEDES-BENZ
Product/Service: SLS AMG WING-DOOR MODEL
Agency: ELEPHANT SEVEN
Agency: PIXELPARK
Date of First Appearance: Mar 15 2010 12:00AM
Entrant Company: ELEPHANT SEVEN, Hamburg, GERMANY
Entry URL: http://www.bannertool.de/awards/2010/en/mercedes-benz/SLS_AMG
Creative Director: Kai Becker (Elephant Seven Hamburg)
Art Director: Oliver Baus (Elephant Seven Hamburg)
Account Manager: Jost Thedens (Elephant Seven Hamburg)
Account Manager: Soehnke Wulff (Elephant Seven Hamburg)
Senior Copywriter: Benjamin Bruno (Elephant Seven Hamburg)
Screendesigner: Lana Bragina (Elephant Seven Hamburg)
Motion-Designer: Oleg Friesen (Elephant Seven Hamburg)
Junior Screendesigner: Matthias Weiß (Elephant Seven Hamburg)
Junior Copywriter: Julia Molina (Elephant Seven Hamburg)
Junior Motion Designer: Christopher Remmers (Elephant Seven Hamburg)
Flash-Coding: Tobias Rubrecht (Elephant Seven Hamburg)

English Synopsis
How can the 571 PS of the SLS AMG be brought to life online? An interactive approach with 3D video sequence and powerful engine sound was not enough for us – we also wanted to distinguish the SLS AMG from his competitors and to introduce him as the new “top dog”. Thus only very little of the dream car is seen in the actual banner...