Mercedes-Benz Print Mercedes-Benz Transporter: Danger Doesn't Announce Itself, Kids by Scholz & Friends Berlin

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Mercedes-Benz Transporter: Danger Doesn't Announce Itself, Kids

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Industry Cars
Media Print, Magazine & Newspaper
Market Germany
Agency Scholz & Friends Berlin
Art Director Joerg Waschescio
Copywriter Christian Brandes
Photographer Alex Rank
Production F. A. Cesar
Released July 2012


Epica Awards 2012
Press Ad Automotive & Accessories Gold

Credits & Description

Media: Outdoor
Geo: Germany
Category: Automotive
Agency: Scholz & Friends
Brand: Mercedes
Dangers arrive unannounced.
For more control when it comes to swerving: the Mercedes-Benz Vito with ADAPTIVE ESP.

Given that dangerous situations aren't announced publicly in advance, electronic swerving aids help drivers to stay in control of their vehicle, even when a nasty surprise occurs. We create awareness of this by illustrating the unlikely event, where an upcoming source of danger is actually announced on the radio and on posters. In the same way that an event would be announced using classic promotional measures, a pensioner, a deer and playing children tell the listener, or the reader, when and where they will suddenly appear on the road concerned.

Advertising Agency: Scholz & Friends, Berlin, Germany
Creative Directors: Martin Pross, Matthias Spaetgens, Robert Krause
Copywriter: Christian Brandes
Art Director: Joerg Waschescio
Photographer: Alex Rank
Account Managers: Joseph Hoehnow, Anna Gabriel
Postproduction: F. A. Cesar