Mercedes-Benz Print Tough Conversations by The Royals Australia

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Tough Conversations

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Industry Trucks, Vans & Pick-Up Trucks
Media Print, Magazine & Newspaper
Market Australia
Agency The Royals Australia
Executive Creative Director Nick Cummins
Senior Art Director Adam Frazer
Senior Copywriter Lewis Farrar
Production Finch
Director Christopher Nelius
Released March 2018

Credits & Description

Media: Integrated
Category: Automotive
Client: Mercedes-Benz Vans
Agency: The Royals
Country: Australia
Executive Creative Director: Nick Cummins
Senior Copywriter: Lewis Farrar
Senior Art Director: Adam Frazer
Managing Partner: Andrew Siwka
Head of Strategy: Michaela Futcher
Head of Customer Experience: Mikaël Perhirin
Planning Director: Matt Davies
Communications Director: Andrew Reeves
Digital Strategist: Chrissie Malloch
Senior Account Manager: Jade Mittermair
Senior Broadcast Producer: Fiona Gillies
PR Agency: Of Character
Managing Director: Kate Dinon
Head of Media Relations: Sarah Green
Production Company: FINCH
Executive Producers: Michael Hilliard, Corey Esse
Director: Christopher Nelius
DoP: Jordan Maddocks
Producer: Clare McGrath
Editor: Julie-Anne de Ruvo
Sound: Risk Sound
Sound Designer: Dylan Stephens
Original Music: Blessed
Podcast Production / Distribution: Whooshkaa
Content Director: Corey Layton
Executive Producer: Jess Bineth
Producer: Jess Hamilton
Sound Engineer: Adam Connelly
Photography / Videography: Safari
Photography / Content Director: Andrew Englisch
Producer: Nigel Camilleri
Media: Foundation
Group Account Director: Clara Tang
Sound: Risk Sound
Agency Producer: Fiona Gillies
Music: Blessed
Published: March 2018
Tough conversations are the conversations we don't like having. They're hard, uncomfortable and sometimes scary but more often than not they lead to change.Watch and listen as Henry Rollins road trips through Australia having tough conversations with real Australians, challenging the out-of-date perceptions that we traditionally used to define tough.Welcome to Tough Conversations.