Mercedes-Benz Print NAVIGATOR by El Laboratorio

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NAVIGATOR

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Industry Automotive products, services and accessories
Media Print, Magazine & Newspaper
Market Spain
Agency El Laboratorio
Released January 2004

Awards

Cannes Lions 2004
Press - Bronze

Credits & Description

Title "Navigator"
Agency El Laboratorio
City Madrid
Advertiser DaimlerChrysler
Brand Name Mercedes-Benz
Product Name Mercedes GPS Navigation System
Business Sector Automotive Accessories & Services
Country of Production Spain
Language English
Type Print
Tagline GPS navigator, as standard in all Merceds-Benz models
Creative Director Carlos Holemans
Art Director Mar Frutos
Copywriter Alfredo Negri
Account Supervisor Rafael Silvela, Ana Conde
Photographer Marc Diez
Advertiser's Supervisor Oscar Rubira, Mireia Humet, Elena Steiner