Mercury Energy Print The Transparent Newspaper by Whybin\TBWA Auckland

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The Transparent Newspaper

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Industry Raw Materials & Minerals
Media Print, Magazine & Newspaper
Market New Zealand
Agency Whybin\TBWA Auckland
Executive Creative Director Toby Talbot
Creative Director Steve Kane
Art Director Cece Chu Whybin Tbwa
Copywriter Steve Mccabe, Ryan Price Whybin Tbwa
Designer Lorenz Perry
Released April 2013

Credits & Description

A New Zealand newspaper that told readers exactly what they were paying for.
GEM is a new online tool that lets Mercury Energy customers see how much power their home is using, and what itâs costing them. It makes buying and using power a completely transparent experience, showing users exactly what theyâre paying for.
So to launch Mercury Energy's clever new tool, WhybinTBWA, Auckland interrogated The Herald's editors and extracted every fact possible about their 45472nd edition. We then wrapped those facts around the entire newspaper.
And to keep things interesting, while still staying true to the cover, we inserted some extra facts throughout its pages.
Category: Other
Client: Mercury Energy
Agency: WhybinTBWA, Auckland
Country: New Zealand
Executive Creative Director: Toby Talbot
Creative Director: Steve Kane
Art Director: Cece Chu
Copywriter: Ryan Price
Copywriter: Steve Mccabe
Account Director: Nick Bulmer
Account Director: Mark Wilson
Production Manager: Michelle Hong
Designer: Lorenz Perry
Account team: Lynlee Smith