Shooter by DDB Vancouver for Metro Vancouver Crime Stoppers

Shooter

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Industry Charities, Foundations, Volunteers
Media Print, Magazine & Newspaper
Market Canada
Agency DDB Vancouver
Director David Tenant
Executive Creative Director Cosmo Campbell, Dean Lee
Art Director Jake Gauthier
Copywriter Jessica Schnurr
Editor Kyle A. Mcnair School
Released November 2013

Credits & Description

Crime Stoppers is well known as the best way to anonymously report tips and information about crimes. However, the organization believes that many tips are not coming to them because the public doesnât think what they know is important enough or valuable. Your tip might not be the biggest, but when you put it together with other tips, it could be what cracks the case. Every tip counts.
Our challenge was two-prong. Firstly, people didnât realize that even a small tip could help catch a criminal and secondly, they were unaware that they could submit tips through text messages. This campaign shows the role of each and every single tip in helping to catch a criminal.
Media: Outdoor
Category: Charities & appeals
Client: Metro Vancouver Crime Stoppers
Agency: DDB Canada, Vancouver
Production: Untitled Films
Country: Canada
Director: David Tenant
Executive Creative Director: Dean Lee
Executive Creative Director: cosmo campbell
Art Director: Jake Gauthier
Copywriter: Jessica Schnurr
Associate CD / Art Director: Daryl Gardiner
Account Director: Devin Gallaher
Agency Producer: Dana Rudelier
Director of Photography: John Houtman
Cameraman: David Webb, Kim MacNaughton
Line Producer: Estelle Weir, Adrianne Victory
Post-Production Company: School Editing
Editor: Kyle McNair
Online Editor: Paul Binney
Colourist: Tricia Hagoriles
Audio House: Wave Productions
Audio House Producer: Craig Zarazun
Audio House Engineer: Craig Warrian
Casting Agency: Sean Milliken
VFX/Animation Co: Fort York VFX
Print Photographer: Andre Pinces
Print Retoucher: Cake Imagery
Print Prepress House: Total Graphics
Print Digital Artist: Laurel Miller
Outdoor/TSA Photographer: Andre Pinces
Outdoor/TSA Digital Artist: Laurel Miller, Jake Gauthier