SPACE ODDITY by MICHELBERGER HOTEL, Plantage for MICHELBERGER HOTEL

Adsarchive » Print ads » MICHELBERGER HOTEL » SPACE ODDITY

SPACE ODDITY

Pin to Collection
Add a note
Industry Advertising & Communication
Media Print, Magazine & Newspaper
Market Germany
Agency MICHELBERGER HOTEL
Agency Plantage
Creative Director Azar Kazimir
Released January 2010

Credits & Description

Category: Illustration and Graphic Design
Advertiser: MICHELBERGER HOTEL
Product/Service: MICHELBERGER HOTEL
Agency: MICHELBERGER HOTEL
Agency: PLANTAGE BERLIN
Date of First Appearance: Jan 16 2010 12:00AM
Entrant Company: MICHELBERGER HOTEL, BERLIN, GERMANY
Entry URL: http://www.michelbergerhotel.com
Creative Director: Azar Kazimir (Michelberger Hotel)
Animation Artist: Lukas Sommer (Plantage Berlin)
Sound Designer: Christian Harder

English Synopsis
Hotel websites are boring and formulaic and however good the hotel is, the website is always a poor reflection of it. The rocket is a metaphor for the hotel, and the elements that fly around are all connected to things within the hotel. There is a html info layer and a background flash layer, which you can interact with. You can navigate the html layer with the main menu, which the background responds to, and can also navigate the rocket via the skyPhone. The Michelberger is a hotel and creative agency in one.