MICROSOFT MEGAWOOSH by MRM Frankfurt for Microsoft

Adsarchive » Print ads » Microsoft » MICROSOFT MEGAWOOSH

MICROSOFT MEGAWOOSH

Pin to Collection
Add a note
Industry Software & Multimedia Productions, SaaS
Media Print, Magazine & Newspaper
Market Germany
Agency MRM Frankfurt
Director Minh Duong
Executive Creative Director Hansjorg Fuhrken
Art Director Christine Bayer
Copywriter Philipp Gloyer
Producer Nikolas Hannack
Released May 2009

Credits & Description

Category: Viral Video
Advertiser: MICROSOFT DEUTSCHLAND
Product/Service: SOFTWARE
Agency: MRM WORLDWIDE
Date of First Appearance: May 1 2009 12:00AM
Entrant Company: MRM WORLDWIDE, Frankfurt, GERMANY
Entry URL: http://megawoosh.customermedia.de/megawoosh_cannes/
Executive Creative Director: Hansjörg Fuhrken (MRM Worldwide)
Art Director: Christine Bayer (MRM Worldwide)
Account Director: Thorsten Stark (MRM Worldwide)
Account Manager: Denise Stoklas (MRM Worldwide)
Copywriter: Philipp Gloyer (MRM Worldwide)
Strategist: Caroline Pilz (MRM Worldwide)
Producer: Nikolas Hannack (oki films)
Director: Minh Duong (oki films)
Director of Photography: Thorsten Harms (oki films)

English Synopsis
Is this for real? A man in a neoprene suit, flying 115 feet and then landing safely in a kiddie pool - this video was the most popular part of the viral campaign for Microsoft Office Project 2007. The idea to expose the product to the audience: a virtual Bavarian engineer who has the goal to build the longest waterslide in the world. He started off with some tests, published videos on YouTube, and publicly searched for investors. The unveiled message: Make it doable – with Microsoft Project!