Microsoft: Concrete Envelope by Y&R Auckland for Microsoft Windows

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Microsoft: Concrete Envelope

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Industry Software & Multimedia Productions, SaaS, Household maintenance & pet products, Windows, Business equipment & services, Corporate Image
Media Print, Magazine & Newspaper
Market New Zealand
Agency Y&R Auckland
Released August 2009

Credits & Description

Microsoft wanted to show software sales staff that Windows breaks down the walls in customers’ lives. So they showed them what that felt like by putting the letter in a concrete envelope, complete with a hammer to smash it open. The letter invited them to join a sales promotion where they could win a trip to where the Berlin Wall used to be.