BAN CHILD LABOUR by STUDIO 7 DESIGN & ADVERTISING for MID DAY

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BAN CHILD LABOUR

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Industry Public awareness
Media Print, Magazine & Newspaper
Market India
Agency STUDIO 7 DESIGN & ADVERTISING
Creative Director Huzaifa Lightwalla
Copywriter Sujoy Sen
Photographer Vishal Kullarwar
Released April 2010

Credits & Description

Category: Public Awareness Messages
Advertiser: MID-DAY INFOMEDIA
Product/Service: ANTI-CHILD LABOUR
Agency: STUDIO 7 DESIGN & ADVERTISING
Creative Director: Huzaifa Lightwalla
Copywriter: Sujoy Sen
Account Manager: Mustafa Lightwalla
Photographer: Vishal Kullarwar
Other Credits: Neville Bastawalla
Type Of Ad: Newspaper
Date of First Appearance: Apr 3 2010 12:00AM
Entrant Company: STUDIO 7 DESIGN & ADVERTISING, Mumbai, INDIA

English Translation of Main Headlines
Ban child labour. Let "Chotu" learn his arithmetic in school. "Chotu" is the most commonly used name while addressing child labourers in the construction sites, or in roadside tea stalls in India (where child labour is rampant). "Chotu" in slang Hindi means "Chota" which translated in to English would mean "small kid".