Cheese by Ogilvy & Mather Shanghai for Midea

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Cheese

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Industry Electronic Devices & Home Appliances, Refrigerators
Media Print, Magazine & Newspaper
Market China
Agency Ogilvy & Mather Shanghai
Art Director Kevin Lee, Kelvin Leong
Copywriter Ryan Falch, Adams Fan
Illustrator Zhang Lei
Released June 2010

Awards

One Show 2011
One Show Newspaper / Full Page or Spread - Campaign Merit

Credits & Description

Category: Household
Advertiser: MIDEA
Product/Service: REFRIGERATOR
Agency: OGILVY SHANGHAI
Date of First Appearance: Dec 20 2010
Entrant Company: OGILVY SHANGHAI, CHINA
Executive Creative Director: Kevin Lee
Copywriter: Adams Fan/Ryan Falch
Art Director: Zhang Lei/Kevin Lee/Kelvin Leong
Illustrator: Zhang Lei
Account Manager: Shining Gao
Other Credits: Designer:zhang Lei/Kevin Lee/Print Producer: Lydia Liu

English Translation of Main Headlines
Headline: KEEPS FOOD FRESH LONGER. Copy: Midea refrigerators now come standard with advanced moisture
and temperature control. Brand Background: Midea is China’s second most popular brand of home appliances and
electronics, selling over 200 million units each year.