Miele - Tunnel by Mayer/McCann Erickson Bratislava for Miele

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Miele - Tunnel

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Industry Electronic Devices & Home Appliances, Vacuum Cleaners
Media Print, Magazine & Newspaper
Market Slovakia
Agency Mayer/McCann Erickson Bratislava
Released June 2012

Awards

Epica Awards 2012
Media Innovation Media Innovation - Traditional Media Silver

Credits & Description

Agency (city): Mayer McCann Erickson (Bratislava)
Creative Director(s): Boris Prexta, Vlado Slivka
Copywriter(s): Juraj Stehlik
Art Director(s): Peter Bruško
Description
Our task was to promote the "monster suction" of the extra powerful Miele S8 vacuum cleaner. We created an online video that shows how the machine can vacuum absolutely everything.
We turned a well-known tunnel in Slovakia into a pipe of the Miele S8. The pipe indeed vacuumed everything – even cars and trucks. http://www.youtube.com/watch?v=cnDqKw4nfMI