Ozorie Print GOVERNMENT OFFICE by Ogilvy & Mather Gurgaon

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Industry Health & Pharmaceuticals, Health & Pharmaceutical Products
Media Print, Magazine & Newspaper
Market India
Agency Ogilvy & Mather Gurgaon
Executive Creative Director Ajay Gahlaut
Creative Director Gaurav Nautiyal, Mayur Hola
Art Director Shakoon Khosla
Copywriter Saurabh Yadav
Released September 2010

Credits & Description

Category: Illustration
Date of First Appearance: Jun 2 2010
Entrant Company: OGILVY & MATHER, Gurgaon, INDIA
Copywriter: Saurabh Yadav (Ogilvy & Mather, Gurgaon)
Illustrator: Shakoon Khosla (Ogilvy & Mather, Gurgaon)
Art Director: Shakoon Khosla (Ogilvy & Mather, Gurgaon)
Creative Director: Mayur Hola (Ogilvy & Mather, Gurgaon)
Creative Director: Gaurav Nautiyal (Ogilvy & Mather, Gurgaon)
Executive Creative Director: Ajay Gahlaut (Ogilvy & Mather, Gurgaon)
Media placement: Poster - Departmental Stores, Pharmacies - 02 June 2010

Describe the brief from the client

To launch Ozorie Migraine Relief oil as a fast-acting, strong cure for acute migraine. To target chronic sufferers of migraine who are on the lookout for quick, effective relief without constantly having to pop pills.

Describe the challenges and key objectives
The category is pill dependent as oils are not considered as effective a solution for migraine. That myth had to be busted and the efficacy of the Ozorie oil established. Moreover the communication in the category is informative and drab.

Describe how you arrived at the final design
Exaggerating the migraine was a decision taken to emphasise the strength of the product. At the same time we decided not to be morbid as the condition is easily managed. An illustrative style that heightens the head bursting yet keeps it all light hearted then chose itself.

Give some indication of how successful the outcome was in the market
Trails are up 15% and the test launch of the product was a success. It will now be launched nationally.