Mind of Body Print Fitness Club by ROI Group Almaty

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Fitness Club

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Industry Sports and Health Clubs, Gyms
Media Print, Magazine & Newspaper
Market Kazakhstan
Agency ROI Group Almaty
Art Director Sanzhar Kozzhanov
Copywriter Mariya Bonetskaya
Released October 2017

Credits & Description

Category: Recreation, Leisure
Media: Print
Brand: Mind of Body
Agency: ROI Group
Geo: Kazakhstan
Advertising Agency: ROI Group, Almaty, Kazakhstan
Strategist / Copywriter: Mariya Bonetskaya
Art Director: Sanzhar Kozzhanov
Account Manager: Shyryn Mussina
Published: October 2017
'Mind of Body' is a fitness club which emphasizes sport inspiration in its communication.
Starting from the name of the club and evolving motivational theme in in-door communication and SMM the brand helps in tackling barriers and fears connected with fitness goals and training process.
The visual addresses one of the main reasons people start going to the gym - to get fit and lose weight in both simple and inspirational manner.