Mini Cooper: TGF - Thank God it's Five - Launching 2 by Fortune Indonesia for MINI

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Mini Cooper: TGF - Thank God it's Five - Launching 2

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Industry Cars
Media Print, Magazine & Newspaper
Market Indonesia
Agency Fortune Indonesia
Creative Group Head Erry Firmangus
Creative Director Dwi Jatmiko
Art Director Pratomo Nugroho
Copywriter Ludwina Vidyaninggar
Released May 2015

Credits & Description

Be prepared for something extraordinary, unexpected and undoubtedly fun, which comes from the fact that THE NEW MINI F55 has 5 doors. And we’re taking this “5” to a whole new atmosphere.
Idea :
TGF - Thank God it's Five
This expression is used to show that your waiting time is finally ended. Let’s embrace your fun day off with MINI 5 DOOR and leave your boring days behind.
3 Stages :
1. Teaser ad
2. Launching ad
3. Maintain ad
Category: Automotive
Client: BMW Group Indonesia
Agency: Fortune Indonesia
Country: Indonesia
Creative Director: Dwi Jatmiko
Art Director: Pratomo Nugroho
Copywriter: Ludwina Vidyaninggar
Creative Group Head: erry firmangus
Account Director: Aulia Ikhsan
Account team: Dyah Ayu