MINI Print DAKAR by J. Walter Thompson Amsterdam

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Industry Cars
Media Print, Magazine & Newspaper
Market Netherlands
Agency J. Walter Thompson Amsterdam
Executive Creative Director Bas Korsten
Art Director Henk Jantz
Copywriter Edwin Van Kuilenburg
Photographer Hillcreek Pictures
Account Supervisor Lisa Merelle
Released August 2011

Credits & Description

Category: Cars
Product/Service: MINI
Executive Creative Director: Bas Korsten
Copywriter: Edwin Van Kuilenburg
Art Director: Henk Jantz
Photographer: Hillcreek Pictures
Art Buyer: Brenda Freijer
Account Supervisor: Lisa Merelle
Other Credits: Post Production: Magic Group

English Translation of Main Headlines
The 2012 edition of the Dakar Rally ended with a huge success for Team MINI.
Stephane Peterhansel’s MINI 4x4 finished first in the world’s most famous rally event.
On top of that, other MINI’s finished second and fourth.
In the ad launched the day after the glorious victory, even the cactuses in the South American desert express their appreciation: ‘MINI rocks!’ .