MINI: Fun by Y&R Lisboa for MINI

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Industry Cars
Media Print, Magazine & Newspaper
Market Portugal
Agency Y&R Lisboa
Creative Director Pedro Ferreira, Judite Mota, Judite Mora
Art Director João Saraiva E Carlos Renato Rocha
Copywriter Sofia Moutinho
Account manager Maria João Pires
Released September 2011

Credits & Description

A MINI ad by Y&R Lisbon for their JCW model, sporting a ferocious twin-scroll turbocharger and 4-piston disc brakes. With the John Cooper Works, every ride is not just about driving from A to B, it's a race.
Category: Automotive
Client: BMW Portugal
Agency: Y&R Portugal
Country: Portugal
Creative Director: Pedro Ferreira
Creative Director: Judite Mora
Art Director: João Rocha
Copywriter: Sofia Moutinho
Account manager: Maria João Pires