MINI Print Lamp-posts by Draft FBC Auckland

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Lamp-posts

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Industry Cars
Media Print, Magazine & Newspaper
Market New Zealand
Agency Draft FBC Auckland
Executive Creative Director Regan Grafton, Tony Clewett
Creative Peter Vegas, Matt Williams
Photographer Nick Smith
Released February 2013

Credits & Description

MINI wanted to celebrate being the car behind the highly successful SPCA driving dogs campaign. So, while the campaign was underway and headlining around the world, we ran this series of press ads at home to drive potential customers online, and confirm MINI as the car preferred by canine drivers.
Category: Automotive
Client: Mini
Agency: Draft FBC
Country: New Zealand
Executive Creative Director: Regan Grafton
Executive Creative Director: Tony Clewett
Creative: Peter Vegas
Creative: Matt Williams
Group Account Director: Toby Sellers
Account Director: Sally Willis
Photographer: Nick Smith
Retoucher: Light Farm
Retoucher: Nick Smith