|Media||Print, Magazine & Newspaper|
|Agency||Draft FBC Auckland|
|Executive Creative Director||Regan Grafton, Tony Clewett|
|Creative||Peter Vegas, Matt Williams|
Credits & Description
MINI wanted to celebrate being the car behind the highly successful SPCA driving dogs campaign. So, while the campaign was underway and headlining around the world, we ran this series of press ads at home to drive potential customers online, and confirm MINI as the car preferred by canine drivers.