MINI METRO by J. Walter Thompson Sao Paulo for Listerine

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Industry Oral Hygiene
Media Print, Magazine & Newspaper
Market Brazil
Agency J. Walter Thompson Sao Paulo
Creative Director Fabio Miraglia, Mario D`andrea, Jean Boechat, Roberto Fernandez David
Art Director Ricardo Kawano, Danilo Rodrigues, Christian Faria, Savio Fonseca, Filipe Cuvero | Vinicius Montana | Rogerio Puhl
Copywriter Danilo Corci, Marlon Zantti
Photographer Andre Batistela
Account Supervisor Rodrigo Toledo, Luciana Rodrigues Advertiser Supervisor:
Illustrator Seagulls Fly
Released November 2009

Credits & Description

Category: Toiletries
Advertiser: JOHNSON & JOHNSON
Product/Service: MINI LISTERINE
Agency: JWT BRAZIL
Creative Director: Mario D’andrea/Roberto Fernandez/Jean Boechat
Copywriter: Danilo Corci/Marlon Zantti
Art Director: Christian Faria/Danilo Rodrigues/Sávio Fonseca/Vinicius Montana/Ricardo Kawano
Account Manager: Rafael Freitas/Isabel Rudge/Priscila Arakelian
Account Supervisor: Luciana Rodrigues/Rodrigo Toledo
Advertiser's Supervisor: Eduardo Siqueira/Juliana Carvalho
Illustrator: Seagulls Fly
Photographer: André Batistela
Other Credits: Newspaper Metro Team
Type Of Ad: Newspaper
Date of First Appearance: Nov 20 2009 12:00AM
Entrant Company: JWT BRAZIL, São Paulo, BRAZIL

English Translation of Main Headlines
Listerine launched its pocket version, the Mini Listerine. How to impact and deliver on its promise to give you a clean mouth wherever you go? In a partnership with the Metro newspaper, we created the Mini Metro. A reduced version of the newspaper which, in addition to being distributed at a special time (after lunch) with a sample of the product, offered a unique content. Articles related to small things such as short hair, miniskirts, collection of miniatures, finger foods and other related topics filed the 32 pages of this mini newspaper.

The Print Ad titled MINI METRO was done by J. Walter Thompson Sao Paulo advertising agency for product: MINI LISTERINE (brand: Listerine) in Brazil. It was released in Nov 2009.