MINI METRO by J. Walter Thompson Sao Paulo for Listerine

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MINI METRO

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Industry Oral Hygiene
Media Print, Magazine & Newspaper
Market Brazil
Agency J. Walter Thompson Sao Paulo
Creative Director Fabio Miraglia, Mario D`andrea, Jean Boechat, Roberto Fernandez David
Art Director Ricardo Kawano, Danilo Rodrigues, Christian Faria, Savio Fonseca, Filipe Cuvero | Vinicius Montana | Rogerio Puhl
Copywriter Danilo Corci, Marlon Zantti
Photographer Andre Batistela
Account Supervisor Rodrigo Toledo, Luciana Rodrigues Advertiser Supervisor:
Illustrator Seagulls Fly
Released November 2009

Credits & Description

Category: Toiletries
Advertiser: JOHNSON & JOHNSON
Product/Service: MINI LISTERINE
Agency: JWT BRAZIL
Creative Director: Mario D’andrea/Roberto Fernandez/Jean Boechat
Copywriter: Danilo Corci/Marlon Zantti
Art Director: Christian Faria/Danilo Rodrigues/Sávio Fonseca/Vinicius Montana/Ricardo Kawano
Account Manager: Rafael Freitas/Isabel Rudge/Priscila Arakelian
Account Supervisor: Luciana Rodrigues/Rodrigo Toledo
Advertiser's Supervisor: Eduardo Siqueira/Juliana Carvalho
Illustrator: Seagulls Fly
Photographer: André Batistela
Other Credits: Newspaper Metro Team
Type Of Ad: Newspaper
Date of First Appearance: Nov 20 2009 12:00AM
Entrant Company: JWT BRAZIL, São Paulo, BRAZIL

English Translation of Main Headlines
Listerine launched its pocket version, the Mini Listerine. How to impact and deliver on its promise to give you a clean mouth wherever you go? In a partnership with the Metro newspaper, we created the Mini Metro. A reduced version of the newspaper which, in addition to being distributed at a special time (after lunch) with a sample of the product, offered a unique content. Articles related to small things such as short hair, miniskirts, collection of miniatures, finger foods and other related topics filed the 32 pages of this mini newspaper.