Beef by Iris London for MINI

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Beef

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Industry Cars
Media Print, Magazine & Newspaper
Market United Kingdom
Agency Iris London
Copywriter Shaun Mcilrath
Designer Adam Robinson
Released February 2013

Credits & Description

Category: Automotive
Brand: Mini
Agency: iris worldwide
Country: United Kingdom
There is a food scandal in the UK, horse meat has been found in meals purporting to be 100% beef. This topical ad picks up on the controversy and uses it to highlight the power of the MINI John Cooper Works Roadster.

Category: Automotive
Client: Mini
Agency: iris worldwide
Country: United Kingdom
Executive Creative Director: Shaun Mcilrath
Art Director: Shaun Mcilrath
Copywriter: Shaun Mcilrath
Designer: Adam Robinson