Ministry of Cities of Brazil Print Doll by Propeg


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Industry Government & Other Authorities
Media Print, Magazine & Newspaper
Market Brazil
Agency Propeg
Creative Director Maurício Passarinho
Art Director Frederico Vasconscellos
Copywriter Mauricio Passarinho, Vinicius Lima
Photographer Bulldog Estudio
Account manager Janaina Almada
Released October 2012

Credits & Description

October 12th is known in Brazil as "Children's day."Propeg created a campaign for the Ministry of Cities of Brazil that used the fact that october is the month of children's day to draw attention to the number of children that die due to car accidents in Brazil each day. The idea of the ad is to impact the reader and make him reflect about what can be done to help reduce car accidents.

Category: Public interest
Client: Ministry of Cities of Brazil
Agency: Propeg
Country: Brazil
Chief Creative Officer: Ana Luisa Almeida
Creative Director: Maurício Passarinho
Art Director: Frederico Vasconscellos
Copywriter: Mauricio Passarinho
Copywriter: Vinicius Lima
Account Director: Adriana Mercandante
Photographer: Bulldog Estudio
Account team: Nathalia Cassia
Account manager: Janaina Almada