Ministry Of Justice Print STANISLAV by Kong Amsterdam


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Industry Charities, Foundations, Volunteers, Public Safety, Health & Hygiene
Media Print, Magazine & Newspaper
Market Netherlands
Agency Kong Amsterdam
Art Director Yacco Vijn
Client Service Director Judith Lavalette
Released August 2009

Credits & Description

Category: Charities, Public Health & Safety, Public Awareness Messages
Agency: KONG
Date of First Appearance: Aug 12 2009 12:00AM
Entrant Company: KONG , Amsterdam, THE NETHERLANDS
Entry URL:
Creative Director: Yacco Vijn (Kong)
Managing Director: Peggy Wijtzes (Kong)
Strategy Director: Trudelies van der Poel (N=5)
Client Service Director: Judith Lavalette (N=5)
Senior Advisor Campaign Management: Petra de Jong (Public Information and Communication Office)
Advisor Campaign Management: Frederike van Dorst (Public Information and Communication Office)
Policy Advisor: Anja van Zantvoort (Ministry of Justice)
Communications Consultant: Dennis Cohen (Ministry of Justice)
Project Manager: Tisha Hoppenbrouwers (Kong)
Art Director: Yacco Vijn (Kong)
Freelance Art Director: Arno de Jong (Kong)
Freelance Copywriter: Martijn de Vreeze (Kong)
Audio Visual Producer: Christ Bloemheuvel (N=5)
Director/Editor: Roel Welling (Comrad)
Online Production: Mario Piepenbrink (Refunk)

English Synopsis
The Dutch Ministry of Justice commissioned us to create a campaign aimed specifically at young citizens to raise awareness about cybercrime in a way that is relevant to them. 85% of Dutch youngsters have a profile on social network Hyves, which they use on a daily basis. We created a frighteningly realistic 'ambush' on Hyves: a tailor-made, personalized action video in which you could trick your friends by sending the Cybermaffia after them. In just 7 days, the campaign was viewed over 5 million times and sent-to-friends over 7 million times, making it the most popular social media viral campaign in the Netherlands ever.