|Industry||Cars, SUV & Four Wheel Drive|
|Media||Print, Magazine & Newspaper|
|Agency||Africa Sao Paulo|
|Creative Director||Sérgio Gordilho|
|Art Director||Waldemar França|
|Copywriter||Jose Carlos Da Fonseca|
Credits & Description
Traditionally the way to advertise 4X4 cars has been depicting a macho hack through the jungle at high speed, held together with flying mud, near scrapes and pumping soundtrack, but who says that 4x4s can't appeal to a more feminine focused audience as well? The all road car by Mitsubishi allows women who like luxury to explore their wild side, and bring their pampered pooches along for the ride. Agencia Africa created a series of posters picturing the crÃ¨me de la creme of pedigree dogs after having experienced the excitement of an off-road Mitsubishi 4X4 drive, mud-splatters and all.