Mitsubishi Print Dogs by Africa Sao Paulo


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Industry Cars, SUV & Four Wheel Drive
Media Print, Magazine & Newspaper
Market Brazil
Agency Africa Sao Paulo
Creative Director Sérgio Gordilho
Art Director Waldemar França
Copywriter Jose Carlos Da Fonseca
Photographer Marcos Mendes
Released November 2012

Credits & Description

Traditionally the way to advertise 4X4 cars has been depicting a macho hack through the jungle at high speed, held together with flying mud, near scrapes and pumping soundtrack, but who says that 4x4s can't appeal to a more feminine focused audience as well? The all road car by Mitsubishi allows women who like luxury to explore their wild side, and bring their pampered pooches along for the ride. Agencia Africa created a series of posters picturing the crème de la creme of pedigree dogs after having experienced the excitement of an off-road Mitsubishi 4X4 drive, mud-splatters and all.
Rather than taking the well-trodden masculine high road, the agency took the off-road experience to a new audience and created something that instantly captured the essence of what's great about a 4x4.
Media: Print
Category: Automotive
Client: Mitsubishi
Agency: Agencia Africa
Country: Brazil
Executive Creative Director: Sergio Gordilho
Creative Director: Sergio Gordilho
Creative Director: Waldemar Franca
Creative Director: Carlos Fonseca
Art Director: Waldemar Franca
Copywriter: Carlos Fonseca
Photographer: Marcos Mendes
Print Producer: Carla Lustosa
Print Producer: Edson Harada
Art Buyer: Carmen Castillo
Published: June 2013