Mitsubishi Print Goat by Africa Sao Paulo

Goat

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Industry Cars
Media Print, Magazine & Newspaper
Market Brazil
Agency Africa Sao Paulo
Chief Creative Officer Sérgio Gordilho
Creative Director Sérgio Gordilho
Art Director Bill Queiroga
Copywriter Guzera
Illustrator D’avila Studios
Released January 2017

Awards

El Ojo Festival 2017
Producción Gráfica – CRAFT Mejor Ilustración Bronce

Credits & Description

Category: Automotive
Original Campaign Name: Animales elétricos
Media: Print
Brand: Mitsubishi
Subbrand/Product: New Outlander Phev – The Electric 4x4
Agency: Africa
Geo: Brazil
Advertising Agency: Africa, Sao Paulo, Brazil
Chief Creative Officer / Creative Director: Sergio Gordilho
Art Director: Bill Queiroga
Copywriter: Guzera
Illustrator: D’avila Studios
Client Services: Carolina Barretto
Media Team: Luiz Fernando Vieira, Rodrigo Famelli, Gabriel Roveri
Print Producer: Carla Lustosa, Edson Harada
Art Buyer: Carmen Castillo, Natasha Grazia
Published: June 2017
Synopsis:
The campaign promotes the New Outlander PHEV, the Mitsubishi’s Electric 4X4 car. This car model has a regular motor, like most cars, and a second electric motor. So the idea behind the ads was to mix the adventurous world of the Mitsubishi 4x4 and the electricity differential of the car.
Go Electric. New Outlander PHEV. The electric 4X4.