Modern Alarm: Break-In by Ogilvy & Mather Budapest for Modern Alarm

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Industry Household maintenance & pet products, Home Furniture, Alarms
Media Print, Magazine & Newspaper
Market Hungary
Agency Ogilvy & Mather Budapest
Released March 2011

Awards

Golden Drum 2011
Press Household maintenance Silver Drum

Credits & Description

Product and services category:
Home Security
Registrant:
OGILVY GROUP HUNGARY ZRT.
Country:
HUNGARY
Brand name:
Modern Alarm
Advertiser:
Modern Alarm
Advertising agency, city:
Ogilvy Budapest
Art director:
Zoltan Visy
Copywriter:
Karolina Galacz
Creative director:
Will Rust, Ferenc Benesch
Photographer:
David Lukacs
Creative idea explanation:
We took two double page spreads to tell two different stories about an apartment. In the first, we show the real cost of break-in. Stolen car keys, broken artifacts, ruined furniture. In the second, just the straightforward cost of installing a home security system from Modern Alarm.

The Print Ad titled Modern Alarm: Break-In was done by Ogilvy & Mather Budapest advertising agency for product: Modern Alarm (brand: Modern Alarm) in Hungary. It was released in Mar 2011.