MOEN: Spot Resistant (print) by Paranoid, The Martin Agency Richmond for Moen

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MOEN: Spot Resistant (print)

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Industry Sanitary engineering
Media Print, Magazine & Newspaper
Market United States
Agency Paranoid
Director Sophie Gateau
Copywriter Kristen Dutton
Designer Judd Burnette
Photographer Jeff Satterthwaite
Agency The Martin Agency Richmond
Executive Creative Director Joe Alexander
Creative Director Anne Marie Hite
Art Director Amy Elkin
Editor Charlie Johnston
Production Lost Planet
Released September 2012

Credits & Description

Category: Home appliances & furnishings
Brand: MOEN Incorporated
Agency: The Martin Agency, Richmond VA
Country: United States of America
NEW MOEN CAMPAIGN LAUNCHES THIS WEEK


The campaign features two of their latest faucet innovations, including the new MotionSense, which launches in retail stores this fall.


The campaign includes two TV spots and corresponding print, all set to launch the week of September 17 in national US markets, including TV placements on HGTV, Food Network and DIY Network and print placements in magazine including House Beautiful and Good Housekeeping.


The creative brings to life Spot Resist Finish, a faucet that resists fingerprints and water spots, and MotionSense, a faucet that turns on with the wave of a hand, no touching required.



The campaign was directed by Parisian artist Sophie Gateau, who brought her unique sense of fashion and style to the work. Gateau is best known for her work on Nike, Ray-Ban and Samsung, as well as her music videos.

Category: Home appliances & furnishings
Client: MOEN Incorporated
Agency: The Martin Agency, Richmond VA
Production: Paranoid US (Los Angeles)
Country: United States of America
Director: Sophie Gateau
Executive Creative Director: joe alexander
Creative Director: Anne Marie Hite
Art Director: amy Elkin
Copywriter: Kristen Dutton
Account Director: Carey Ely
DoP: Christophe Lanzenberg
Editing Company: Lost Planet (NYC)
Agency Producer: Brad Powell
Editor: Charlie Johnston
Photographer: Jeff Satterthwaite (Alice Blue)
Designer: Judd Burnette