Molson Canadian: Seed Coasters by Rethink for Molson Canadian

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Molson Canadian: Seed Coasters

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Industry Beers and Ciders
Media Print, Magazine & Newspaper
Market Canada
Agency Rethink
Creative Director Chris Staples, Aaron Starkman, Dre Labre
Art Director Irene Pau
Copywriter Mike Dubrick
Producer Narine Artinian
Account manager Leora Katz
Released July 2012

Credits & Description

Category: Drinks, alcoholic
Brand: molson canadian
Agency: Rethink Canada
Country: Canada
Most coasters protect tables, these ones protect the whole planet. For Molson Canadian's Red Leaf Project, Rethink, Canada created beer coasters infused with tree seeds. When planted, the coasters grow into black spruce trees. This year, the coasters will help create 1,000,000 new trees across Canada.

Category: Drinks, alcoholic
Client: molson canadian
Agency: Rethink Canada
Country: Canada
Creative Director: Aaron Starkman
Creative Director: Chris Staples
Creative Director: Dré Labre
Art Director: Irene Pau
Copywriter: Mike Dubrick
Producer: Narine Artinian
Account manager: Leora Katz
Studio Artist: Michelle Kennedy